At 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗣𝗶𝘁𝗰𝗵 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, we often say new business is a lot like dating: your first approach matters. It has to be...

We’re proud to be sponsoring the Festival of New Business on Tuesday 7th October 2025 at One Birdcage Walk, London. A full day of...

Listening is often underestimated. It’s not only about hearing the other person. it’s about how you do it. ✅ The body language that shows...

Our Pitch Guru, Michael Parker, asks: Has AI changed the fundamental dynamic of the competitive pitch? The answer: Not entirely. AI...

Trying to master an online pitch is its own sport. You don’t have the room. You don’t have the energy. And you’ve got a two-second lag to...

A pitch is a high-stakes moment. You’re not just sharing an idea. You’re pitching an outcome: a scoped, time-bound piece of work that...

Good ideas don’t always land. And it’s not because the thinking is wrong, it’s because the pitch doesn’t give the idea what it needs to...

Everyone says “just tell your story,” but most pitches fail because they don’t know what that story needs. Great pitches are built, not...

In the race for new business, ambition is vital, but without focus, ambition becomes waste. Too many agencies fall into the trap of...

Independent agencies deserve a space to grow, connect and thrive — and that’s exactly what the  Festival of New Business  is all about. ...

If your agency isn't getting the pitch results you think it deserves, then this podcast episode is the one to listen to. It covers the...

We’re thrilled to announce that The Great Pitch Company is proudly sponsoring the Festival of New Business on October 7th in London!...

In elite sport, the best players don’t just react, they anticipate. They read the game, think a few moves ahead, and position themselves...

Churchill did it. Muhammad Ali shouted it. Taylor Swift over-prepares for it. Because when the moment matters, rehearsal is everything....

No Target, No Traction! You can’t hit a target if no one knows what it is. If you're serious about building a high-performing agency,...

Our pitch guru Michael Parker is back reminding us why timing, emotion and rehearsal matter more than ever. In an era of AI-enhanced...

𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗵𝗼𝗻𝗲 𝗿𝗶𝗻𝗴 𝗼𝗳 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗮𝗰𝗰𝗼𝗿𝗱? Take a moment. Step into your New Business...

New business should sit at the core of every agency’s growth strategy, not treated as a siloed, high-stress rollercoaster that only gets...

Great pitch decks win business . Not because they’re beautiful, but because they’re built to persuade. If you’re just stacking slides of...

A strong pitch doesn’t just sound right, it feels right. There’s a shift in energy when a team walks into the room prepared, aligned, and...

Thank you, AdForum, for an incredible 2025 Consultant Summit in NYC! It was an inspiring week of ideas, innovation, and meaningful...

Empathy can’t be automated, but it can be rehearsed. The more you rehearse, the more confident, human, and connected you become. Whether...

We are proud to stand in solidarity with the LGBTQ+ community this month, and every month. Pride is more than a celebration. It's a...

You don’t shop for a washing machine unless your current one breaks down or you’re moving into a new home. It’s a considered purchase;...