Well, that's it for another year. A big thank you to our clients, partners, and collaborators: thank you for trusting us with your ambitions and your business. From all the team at The Great Pitch Company, we wish you a wonderful festive season with your loved ones. Here's to a GREAT 2026! Marcus, Louise, Adrian, Laura, Claire, Raul, Mike and Felix. The Great Pitch Company #SeasonsGreetings #TheGreatPitchCompany #FestiveSeason #Newbusiness

In his article, Michael Parker reminds us that pitches are battles and when leadership falters, both teams and audiences suffer. True pitch leadership isn’t about ego or volume. It’s about calm certainty, clarity of thought, and belief in the people delivering the message. His story of coach Bill Marlow captures this perfectly: leadership grounded in understanding, presence, and being completely on the side of the performer. That belief didn’t just shape performance. it helpe

After coaching, watching, and pressure-testing thousands of pitches, from seed-stage startups to global agencies, I’ve come to believe this: the way a team pitches reveals everything about the business growth they’ll enjoy. Not just whether they win the room. But whether they grow with pace, clarity, trust, and momentum after the pitch is done. So, here is a set of lessons and observations that have shown up again and again in the rooms that win. 1. The best business growth s

When teams pitch a product, especially in B2B, they often lead with specs, features, and capabilities. But that’s not what sells. A great product pitch makes you feel something. It lands the use case, the transformation, and the why now. This post explains exactly why stories win over specifications, and how to craft a product pitch that moves people to act. 1. Specs speak to logic. Stories move people A common assumption in technical teams is that rational buyers make ratio

It’s more than a slogan, it’s a mindset.The most successful agencies don’t treat New Business as a department. They treat it as a daily habit. Just like checking your email each morning, asking this question should be part of your routine. Because the agencies that stay alert to opportunities, shape their days around finding them, and consistently act with intention… are the ones that grow. Before you leave the office, ask yourself: What did I do today to move New Business fo

At The Great Pitch Company, we know this truth well: the right visual can change everything. Our pitch guru, Michael Parker, has seen it firsthand, from the trackside at the 1968 Mexico Olympics, watching the Black Power salute that shook the world, to the pitch rooms where bold visuals have won major accounts. History shows how a single image can define a moment: · Smith & Carlos on the podium · Churchill’s V for Victory · hatcher’s handbag And in business, vi

Last month we had the pleasure of partnering with Comma, Brand Strategists , as part of the Tribe Global network, for a four-session programme designed to transform how agencies approach new business. Together, we explored what it means to build sustainable, relationship-led growth, shifting from reactive outreach to proactive, insight-driven engagement. Across the sessions, Marcus guided the Comma team through: Refining prospect lists and identifying real opportunities

Greetings from Chicago, a city that knows resilience better than most. As Marcus shares in this month’s video, agencies worldwide are asking one vital question: how do we win new business in an oversupplied, competitive, and uncertain market? At The Great Pitch Company, we’ve helped agencies thrive through both the highs and the lows, and this month, Marcus breaks down his three essential recommendations for success: 1. Solve for your existing clients. Growth doesn’t always m

At the Festival of New Business, we were reminded that the best performers don’t dominate the stage, they connect with it. In his brilliant piece, Michael Parker captures the power of presence and authenticity through the unforgettable sessions led by Lee Warren, Peter Boutros, and George King. A huge thank you to Michael for joining us and capturing the spirit of the Festival so perfectly. Where every story, every performance, and every pitch celebrates what it means to be b

The Art of Sales podcast with Adam Graham features our CEO, Marcus Elliott Brown, on what truly makes a pitch unforgettable. Marcus shares how his background in theatre, sales, and advertising shaped his philosophy. Helping agencies win not through tricks or templates, but through authentic human storytelling. They explore preparation, emotional connection, performance, and the power of confident Q&A, while touching on the importance of wellbeing and saying "No". If you’ve ev

Most agencies believe they already know how to pitch. They’ve done dozens of them, after all. But winning consistently isn’t about experience; it’s about learning how to pitch with intent, structure, and rehearsal. The truth is, most teams repeat the same habits that quietly cost them the win. Pitching isn’t another presentation; it’s a performance. It’s the culmination of team chemistry , preparation, and control. Agencies that take the time to learn how to pitch as a discip

Every agency or consultancy knows how much first impressions count. The ‘about me’ slide in your pitch deck is often the moment your prospective client decides whether they want to work with you. It’s your chance to show not just your expertise, but your personality and credibility: who you are and why you’re the right partner for their business. Why the ‘about me’ slide matters Your story gives the numbers meaning. Clients might like your strategy or creative, but they’ll ul

A business pitch exists to make complex ideas simple, make value obvious, and move people (investors, customers, partners) to act. Every startup, agency, or business should be able to answer clearly why they are developing a pitch. This blog explains that purpose, draws from real-world research, and gives you clarity so that every pitch you build has maximum leverage. Why the question matters for business growth Many businesses either underestimate or misunderstand what a pi

Today, AI is embedded in the way businesses connect, pitch, and ultimately win clients. In business development, communication has always been the currency of trust. Today, with AI in communication, the rules are shifting. The teams that adapt fastest are the ones most likely to stand out in competitive markets. Why AI in communication matters for business development At its core, business development depends on relationships. Whether in a first credentials meeting or a must-

Kicking off the AdForum Worldwide Summit, which returns to London from October 20th to 23rd, bringing together more than 30 leading global marketing consultants and agency executives for four days of conversation, collaboration, and insight. This exclusive, invite-only event offers a rare opportunity to explore how AI, technology, creativity, and strategy are converging to accelerate brand growth and reshape agency–client relationships. Throughout the week, delegates will hea

Pitching can be one of the most exciting parts of agency life, but it can also take a real toll on people’s wellbeing. In his latest Campaign UK article, our Pitch Wellbeing Coach, Paul Wilson , explores how agencies can shift from reactive care to proactive wellbeing, helping pitch teams build resilience, awareness, and confidence before stress takes hold. “𝘐’𝘷𝘦 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘢 𝘱𝘪𝘦𝘤𝘦 𝘧𝘰𝘳 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵

Winning new business can feel like pushing water uphill. That’s why at The Great Pitch Company, we use the Canal System, a proven framework that breaks prospecting into clear, manageable stages: 👉 Target → Contact → Potential → Win It transforms vague possibilities into real probabilities by ensuring every lead moves forward. Momentum is everything, whether it’s liking a post on LinkedIn or pitching a bold new idea, no lead should stagnate. Why it works: ✅ Clear process ✅ Co

Our First Festival of New Business: What an incredible celebration of creativity, curiosity, and connection! A huge thank you to our friends at Pimento for organising such a brilliant event and including us in it. From the speakers, collaborators, attendees and all the people who were involved at the festival (special mention to One Birdcage Walk staff), you all made The Festival of New Business very special, and we're already looking forward to the next one. We loved se

The day began with Lee Warren setting the tone. Inspiring, energetic, and full of sharp insights to get us thinking differently about the...

This Tuesday, 7th October , The Festival of New Business takes over One Birdcage Walk, London , and The Great Pitch Company is proud to...

We’re thrilled to welcome Laura Holme to The Great Pitch Company as our new Business Development & Growth Consultant for the UK. With...

This one-day event brings together independent agencies and consultants to share ideas, tackle challenges, and unlock new opportunities...

We’re thrilled to announce the appointment of Laura as our new Business Development & Growth Consultant (UK). With over 25 years of...

At 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗣𝗶𝘁𝗰𝗵 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, we often say new business is a lot like dating: your first approach matters. It has to be...