Every agency or consultancy knows how much first impressions count. The ‘about me’ slide in your pitch deck is often the moment your prospective client decides whether they want to work with you. It’s your chance to show not just your expertise, but your personality and credibility: who you are and why you’re the right partner for their business. Why the ‘about me’ slide matters Your story gives the numbers meaning. Clients might like your strategy or creative, but they’ll ul

A business pitch exists to make complex ideas simple, make value obvious, and move people (investors, customers, partners) to act. Every startup, agency, or business should be able to answer clearly why they are developing a pitch.  This blog explains that purpose, draws from real-world research, and gives you clarity so that every pitch you build has maximum leverage. Why the question matters for business growth Many businesses either underestimate or misunderstand what a pi

Today, AI is embedded in the way businesses connect, pitch, and ultimately win clients . In business development, communication has always been the currency of trust. Today, with AI in communication, the rules are shifting. The teams that adapt fastest are the ones most likely to stand out in competitive markets. Why AI in communication matters for business development At its core, business development  depends on relationships. Whether in a first credentials meeting or a mus

Kicking off the AdForum Worldwide Summit, which returns to London from October 20th to 23rd, bringing together more than 30 leading global marketing consultants and agency executives for four days of conversation, collaboration, and insight. This exclusive, invite-only event offers a rare opportunity to explore how AI, technology, creativity, and strategy are converging to accelerate brand growth and reshape agency–client relationships. Throughout the week, delegates will hea

Pitching can be one of the most exciting parts of agency life, but it can also take a real toll on people’s wellbeing. In his latest Campaign UK article, our Pitch Wellbeing Coach,  Paul Wilson , explores how agencies can shift from reactive care to proactive wellbeing, helping pitch teams build resilience, awareness, and confidence before stress takes hold. “𝘐’𝘷𝘦 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘢 𝘱𝘪𝘦𝘤𝘦 𝘧𝘰𝘳 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵

Winning new business can feel like pushing water uphill. That’s why at The Great Pitch Company, we use the Canal System, a proven framework that breaks prospecting into clear, manageable stages: 👉 Target → Contact → Potential → Win It transforms vague possibilities into real probabilities by ensuring every lead moves forward. Momentum is everything, whether it’s liking a post on LinkedIn or pitching a bold new idea, no lead should stagnate. Why it works: ✅ Clear process ✅ Co

Our First Festival of New Business: What an incredible celebration of creativity, curiosity, and connection!  A huge thank you to our friends at  Pimento  for organising such a brilliant event and including us in it. From the speakers, collaborators, attendees and all the people who were involved at the festival (special mention to  One Birdcage Walk  staff), you all made The Festival of New Business very special, and we're already looking forward to the next one. We loved se

The day began with Lee Warren setting the tone. Inspiring, energetic, and full of sharp insights to get us thinking differently about the...

This Tuesday, 7th October , The Festival of New Business takes over One Birdcage Walk, London , and The Great Pitch Company is proud to...

We’re thrilled to welcome Laura Holme to The Great Pitch Company as our new Business Development & Growth Consultant for the UK. With...

This one-day event brings together independent agencies and consultants to share ideas, tackle challenges, and unlock new opportunities...

We’re thrilled to announce the appointment of Laura as our new Business Development & Growth Consultant (UK). With over 25 years of...

At 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗣𝗶𝘁𝗰𝗵 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, we often say new business is a lot like dating: your first approach matters. It has to be...

We’re proud to be sponsoring the Festival of New Business on Tuesday 7th October 2025 at One Birdcage Walk, London. A full day of...

Listening is often underestimated. It’s not only about hearing the other person. it’s about how you do it. ✅ The body language that shows...

Our Pitch Guru, Michael Parker, asks: Has AI changed the fundamental dynamic of the competitive pitch? The answer: Not entirely. AI...

Trying to master an online pitch is its own sport. You don’t have the room. You don’t have the energy. And you’ve got a two-second lag to...

A pitch is a high-stakes moment. You’re not just sharing an idea. You’re pitching an outcome: a scoped, time-bound piece of work that...

Good ideas don’t always land. And it’s not because the thinking is wrong, it’s because the pitch doesn’t give the idea what it needs to...

Everyone says “just tell your story,” but most pitches fail because they don’t know what that story needs. Great pitches are built, not...

In the race for new business, ambition is vital, but without focus, ambition becomes waste. Too many agencies fall into the trap of...

Independent agencies deserve a space to grow, connect and thrive — and that’s exactly what the  Festival of New Business  is all about. ...

If your agency isn't getting the pitch results you think it deserves, then this podcast episode is the one to listen to. It covers the...

We’re thrilled to announce that The Great Pitch Company is proudly sponsoring the Festival of New Business on October 7th in London!...