In our AI world, finding kindred spirits is more important than making an emotional connection🔗
- Felix Cardenas
- Feb 19
- 1 min read
Updated: Mar 3
Michael Parker revisits a core belief from his book It’s Not What You Say, It’s The Way You Say it!, and challenges us to think differently about pitching in 2026.
As AI makes content slicker and harder to differentiate, the real edge lies in what machines can’t replicate: instinct, vulnerability, shared experience, humour, bravery.
Clients don’t just buy ideas. They back people who feel like “their kind of person.”
In a world of polish and performance, kindred spirit may be the ultimate differentiator.
A timely and thought-provoking read. Read Michael Parker’s article here:
Comments