Last month we had the pleasure of partnering with Comma, Brand Strategists , as part of the Tribe Global  network, for a four-session programme designed to transform how agencies approach new business.   Together, we explored what it means to build sustainable, relationship-led growth, shifting from reactive outreach to proactive, insight-driven engagement.   Across the sessions, Marcus guided the Comma team through: Refining prospect lists  and identifying real opportunities

Greetings from Chicago, a city that knows resilience better than most. As Marcus shares in this month’s video, agencies worldwide are asking one vital question: how do we win new business in an oversupplied, competitive, and uncertain market? At The Great Pitch Company, we’ve helped agencies thrive through both the highs and the lows, and this month, Marcus breaks down his three essential recommendations for success: 1. Solve for your existing clients. Growth doesn’t always m

At the Festival of New Business, we were reminded that the best performers don’t dominate the stage, they connect with it. In his brilliant piece, Michael Parker captures the power of presence and authenticity through the unforgettable sessions led by Lee Warren, Peter Boutros, and George King. A huge thank you to Michael for joining us and capturing the spirit of the Festival so perfectly. Where every story, every performance, and every pitch celebrates what it means to be b

The Art of Sales podcast with Adam Graham features our CEO, Marcus Elliott Brown, on what truly makes a pitch unforgettable. Marcus shares how his background in theatre, sales, and advertising shaped his philosophy. Helping agencies win not through tricks or templates, but through authentic human storytelling. They explore preparation, emotional connection, performance, and the power of confident Q&A, while touching on the importance of wellbeing and saying "No". If you’ve ev

Most agencies believe they already know how to pitch. They’ve done dozens of them, after all. But winning consistently isn’t about experience; it’s about learning how to pitch with intent, structure, and rehearsal. The truth is, most teams repeat the same habits that quietly cost them the win. Pitching isn’t another presentation; it’s a performance. It’s the culmination of team chemistry , preparation, and control. Agencies that take the time to learn how to pitch as a discip

Every agency or consultancy knows how much first impressions count. The ‘about me’ slide in your pitch deck is often the moment your prospective client decides whether they want to work with you. It’s your chance to show not just your expertise, but your personality and credibility: who you are and why you’re the right partner for their business. Why the ‘about me’ slide matters Your story gives the numbers meaning. Clients might like your strategy or creative, but they’ll ul

A business pitch exists to make complex ideas simple, make value obvious, and move people (investors, customers, partners) to act. Every startup, agency, or business should be able to answer clearly why they are developing a pitch.  This blog explains that purpose, draws from real-world research, and gives you clarity so that every pitch you build has maximum leverage. Why the question matters for business growth Many businesses either underestimate or misunderstand what a pi

Today, AI is embedded in the way businesses connect, pitch, and ultimately win clients . In business development, communication has always been the currency of trust. Today, with AI in communication, the rules are shifting. The teams that adapt fastest are the ones most likely to stand out in competitive markets. Why AI in communication matters for business development At its core, business development  depends on relationships. Whether in a first credentials meeting or a mus

Kicking off the AdForum Worldwide Summit, which returns to London from October 20th to 23rd, bringing together more than 30 leading global marketing consultants and agency executives for four days of conversation, collaboration, and insight. This exclusive, invite-only event offers a rare opportunity to explore how AI, technology, creativity, and strategy are converging to accelerate brand growth and reshape agency–client relationships. Throughout the week, delegates will hea