Michael Parker revisits a core belief from his book It’s Not What You Say, It’s The Way You Say it!, and challenges us to think differently about pitching in 2026. As AI makes content slicker and harder to differentiate, the real edge lies in what machines can’t replicate: instinct, vulnerability, shared experience, humour, bravery. Clients don’t just buy ideas. They back people who feel like “their kind of person.” In a world of polish and performance, kindred spirit may be

This Campaign UK debate is a timely reminder: the best agencies never assume they’ve won a pitch. They prepare to win it. They focus on chemistry. They bring clarity. They demonstrate real commercial impact. They don’t coast on credentials or past success. They play to win. You don’t win a pitch because you expect to. You win because you earn the client’s confidence, strategically, creatively and commercially. What’s your take? If you’re looking to improve your chances of win

2026 is about energy, ambition and charging forward with confidence. In pitching, momentum matters. Strategy gives direction. And bold thinking wins the race. Here’s to pursuing ambitious goals and making this an unstoppable year for new business. The Great Pitch Company Team. #LunarNewYear #YearOfTheHorse #Pitching #NewBusiness #TheGreatPitchCompany

The Great Pitch Company New York Office is officially open! So excited to be working with Claire Morris again! If there’s a pitch you absolutely definitely have to win, we’re here for all N.American based agencies too! #TheGreatPitchCompany #NewBusiness #BusinessDevelopment #Pitching

Great afternoon at Agency Hackers’ Growth Summit at the British Library this week. Brilliant to hear such honest, practical perspectives from staying independent to M&A, hiring and scaling sustainably. Huge thanks to Agency Hackers for bringing so many smart agency leaders together. #AgencyGrowth #AgencyLeadership #AgencyHackers #TheGreatPitchCompany

Huge thanks to BAND and everyone who joined us in Soho today for Compete. Convert. Grow - How Agencies Can Win in 2026! With 2025 testing even the strongest agencies, it was refreshing to be in a room full of founders and commercial leaders having such an honest, practical discussion about what will really move the needle in the year ahead. From positioning and pitching to conversion and sustainable growth. Thank you to Rob Quinn for hosting, and to my fellow panellists Adam

Many business development courses promise the same outcome. Bigger pipelines. Better outreach. More deals moving faster. And most of them teach the same things.  Useful, sure. But also incomplete. The best BD courses do something different. They don’t just teach people what to do. They teach people how to show up when it matters. In live conversations. Under pressure. In front of real decision-makers. In this article, we’ll break down what the best business development course

There are two very different types of pitch consultants in the world. The first type helps brands and advertisers find agencies. They sit on the client side. They manage RFPs, run agency searches, and help companies choose who to hire. The second type does the opposite. They help agencies win pitches . This article is about the second type. Specifically, consultants like The Great Pitch Company, whose entire job is to help agencies perform  better when it matters most. What i

A new year, a fresh start. But when it comes to pitching and new business, are things really changing? As we kick off 2026, agencies across the world are setting priorities, resetting targets, and thinking hard about how they win new business. But behind the optimism of January, important questions remain: Are agencies truly protecting their team's wellbeing or still expecting all-nighters when a pitch lands? And is the way we approach new business fit for the future? Today,