Great to attend Seichō 2026 by dentsu at the incredible Frameless London. Another thought-provoking event exploring how brands are navigating change, from AI and intelligent systems to culture, fandom and the evolving role of media as a growth engine. Thanks Annette Male for the kind invitation and great to catch up with so many familiar faces across the industry. #Seicho2026 #dentsuUKI #dentsu #TheGreatPitchCompany #NewBusiness

If you care about how pitching needs to change in 2026. From wellbeing to how new business really works, now’s the time to speak up. 👉 Have your say:   https://afogroup.decipherinc.com/survey/selfserve/53b/g022/260139?list=6&Link_Status=LIVE# ? It only takes a few minutes. Your voice matters! Please share with your teams. The Great Pitch Company #TheGreatPitchPoll #HaveYourSay #NewBusiness #AgencyLife

Some relationships in this industry are built pitch by pitch. The best ones are built year by year. And we’re super proud to have built relationships from independent agencies to global holding companies. Last December, we had the immense pleasure of supporting once more, the global #MediaplusPitchAcademy in Munich. #PitchCulture #NewBusiness #Mediaplus #TheGreatPitchCompany

Michael Parker revisits a core belief from his book It’s Not What You Say, It’s The Way You Say it!, and challenges us to think differently about pitching in 2026. As AI makes content slicker and harder to differentiate, the real edge lies in what machines can’t replicate: instinct, vulnerability, shared experience, humour, bravery. Clients don’t just buy ideas. They back people who feel like “their kind of person.” In a world of polish and performance, kindred spirit may be

This Campaign UK debate is a timely reminder: the best agencies never assume they’ve won a pitch. They prepare to win it. They focus on chemistry. They bring clarity. They demonstrate real commercial impact. They don’t coast on credentials or past success. They play to win. You don’t win a pitch because you expect to. You win because you earn the client’s confidence, strategically, creatively and commercially. What’s your take? If you’re looking to improve your chances of win

2026 is about energy, ambition and charging forward with confidence. In pitching, momentum matters. Strategy gives direction. And bold thinking wins the race. Here’s to pursuing ambitious goals and making this an unstoppable year for new business. The Great Pitch Company Team. #LunarNewYear #YearOfTheHorse #Pitching #NewBusiness #TheGreatPitchCompany

The Great Pitch Company New York Office is officially open! So excited to be working with Claire Morris again! If there’s a pitch you absolutely definitely have to win, we’re here for all N.American based agencies too! #TheGreatPitchCompany #NewBusiness #BusinessDevelopment #Pitching

Great afternoon at Agency Hackers’ Growth Summit at the British Library this week. Brilliant to hear such honest, practical perspectives from staying independent to M&A, hiring and scaling sustainably. Huge thanks to Agency Hackers for bringing so many smart agency leaders together. #AgencyGrowth #AgencyLeadership #AgencyHackers #TheGreatPitchCompany

Huge thanks to BAND and everyone who joined us in Soho today for Compete. Convert. Grow - How Agencies Can Win in 2026! With 2025 testing even the strongest agencies, it was refreshing to be in a room full of founders and commercial leaders having such an honest, practical discussion about what will really move the needle in the year ahead. From positioning and pitching to conversion and sustainable growth. Thank you to Rob Quinn for hosting, and to my fellow panellists Adam

Many business development courses promise the same outcome. Bigger pipelines. Better outreach. More deals moving faster. And most of them teach the same things.  Useful, sure. But also incomplete. The best BD courses do something different. They don’t just teach people what to do. They teach people how to show up when it matters. In live conversations. Under pressure. In front of real decision-makers. In this article, we’ll break down what the best business development course

There are two very different types of pitch consultants in the world. The first type helps brands and advertisers find agencies. They sit on the client side. They manage RFPs, run agency searches, and help companies choose who to hire. The second type does the opposite. They help agencies win pitches . This article is about the second type. Specifically, consultants like The Great Pitch Company, whose entire job is to help agencies perform  better when it matters most. What i

A new year, a fresh start. But when it comes to pitching and new business, are things really changing? As we kick off 2026, agencies across the world are setting priorities, resetting targets, and thinking hard about how they win new business. But behind the optimism of January, important questions remain: Are agencies truly protecting their team's wellbeing or still expecting all-nighters when a pitch lands? And is the way we approach new business fit for the future? Today,

Pitches happen in the pauses.Those five words changed everything for Michael Parker. The pause isn’t empty space. It’s where confidence lands. Where meaning settles. Where your audience leans in. From Churchill’s wartime broadcasts to Susan Cain’s quietly powerful TED Talk… From courtroom advocates to stand-up comedians… The great communicators all understand one thing: Timing isn’t about speed. It’s about restraint. At The Great Pitch Company, we coach founders, leaders, and

📢 We’re partnering with BAND this January 📢 The Great Pitch Company is delighted to be partnering with BAND  for Compete. Convert. Grow – How to Win in 2026 for Agencies , part of a month-long programme of BAND events. On 29 January 2026 , agency founders and leaders will come together at the Karma Sanctum Hotel, Soho  for a practical, insight-led discussion focused on one key question: How do agencies win in an increasingly competitive and uncertain market? The session wil

Well, that's it for another year.  A big thank you to our clients, partners, and collaborators: thank you for trusting us with your ambitions and your business.    From all the team at The Great Pitch Company, we wish you a wonderful festive season with your loved ones.  Here's to a GREAT 2026!   Marcus, Louise, Adrian, Laura, Claire, Raul, Mike and Felix.   The Great Pitch Company #SeasonsGreetings #TheGreatPitchCompany #FestiveSeason #Newbusiness

In his article, Michael Parker reminds us that pitches are battles and when leadership falters, both teams and audiences suffer. True pitch leadership isn’t about ego or volume. It’s about calm certainty, clarity of thought, and belief in the people delivering the message. His story of coach Bill Marlow captures this perfectly: leadership grounded in understanding, presence, and being completely on the side of the performer. That belief didn’t just shape performance. it helpe

After coaching, watching, and pressure-testing thousands of pitches, from seed-stage startups to global agencies, I’ve come to believe this: the way a team pitches reveals everything about the business growth they’ll enjoy. Not just whether they win the room. But whether they grow with pace, clarity, trust, and momentum after the pitch is done. So, here is a set of lessons and observations that have shown up again and again in the rooms that win. 1. The best business growth s

When teams pitch a product, especially in B2B, they often lead with specs, features, and capabilities. But that’s not what sells. A great product pitch makes you feel something. It lands the use case, the transformation, and the why now. This post explains exactly why stories win over specifications, and how to craft a product pitch that moves people to act. 1. Specs speak to logic. Stories move people  A common assumption in technical teams is that rational buyers make ratio

It’s more than a slogan, it’s a mindset.The most successful agencies don’t treat New Business as a department. They treat it as a daily habit. Just like checking your email each morning, asking this question should be part of your routine. Because the agencies that stay alert to opportunities, shape their days around finding them, and consistently act with intention… are the ones that grow. Before you leave the office, ask yourself: What did I do today to move New Business fo

At The Great Pitch Company, we know this truth well: the right visual can change everything. Our pitch guru, Michael Parker, has seen it firsthand, from the trackside at the 1968 Mexico Olympics, watching the Black Power salute that shook the world, to the pitch rooms where bold visuals have won major accounts. History shows how a single image can define a moment: ·      Smith & Carlos on the podium ·      Churchill’s V for Victory ·      hatcher’s handbag And in business, vi

Last month we had the pleasure of partnering with Comma, Brand Strategists , as part of the Tribe Global  network, for a four-session programme designed to transform how agencies approach new business.   Together, we explored what it means to build sustainable, relationship-led growth, shifting from reactive outreach to proactive, insight-driven engagement.   Across the sessions, Marcus guided the Comma team through: Refining prospect lists  and identifying real opportunities

Greetings from Chicago, a city that knows resilience better than most. As Marcus shares in this month’s video, agencies worldwide are asking one vital question: how do we win new business in an oversupplied, competitive, and uncertain market? At The Great Pitch Company, we’ve helped agencies thrive through both the highs and the lows, and this month, Marcus breaks down his three essential recommendations for success: 1. Solve for your existing clients. Growth doesn’t always m

At the Festival of New Business, we were reminded that the best performers don’t dominate the stage, they connect with it. In his brilliant piece, Michael Parker captures the power of presence and authenticity through the unforgettable sessions led by Lee Warren, Peter Boutros, and George King. A huge thank you to Michael for joining us and capturing the spirit of the Festival so perfectly. Where every story, every performance, and every pitch celebrates what it means to be b

The Art of Sales podcast with Adam Graham features our CEO, Marcus Elliott Brown, on what truly makes a pitch unforgettable. Marcus shares how his background in theatre, sales, and advertising shaped his philosophy. Helping agencies win not through tricks or templates, but through authentic human storytelling. They explore preparation, emotional connection, performance, and the power of confident Q&A, while touching on the importance of wellbeing and saying "No". If you’ve ev