📣 The Official Launch of The Great Pitch Poll 📣
- Marcus Brown
- Jan 19
- 2 min read
A new year, a fresh start. But when it comes to pitching and new business, are things really changing?
As we kick off 2026, agencies across the world are setting priorities, resetting targets, and thinking hard about how they win new business. But behind the optimism of January, important questions remain:
Are agencies truly protecting their team's wellbeing or still expecting all-nighters when a pitch lands?
And is the way we approach new business fit for the future?
Today, The Great Pitch Company officially launches The Great Pitch Poll, our annual industry survey designed to shine a light on what's really happening inside agency business development teams.
Winning new business can be exhilarating, we know that, but it can also be relentless. And as the industry evolves, the pressure to perform, pitch, and grow shows no sign of slowing.
So at the start of the year, we're asking, "What needs to change in 2026?" Since launching The Great Pitch Poll, thousands of agency professionals all around the world have shared their experiences.
The findings have helped drive real industry conversations and meaningful change, including influencing initiatives like the UK's Pitch Positive Pledge.
Taking part in The Great Pitch Poll takes just a few minutes, but your anonymous input will help shape a clearer, healthier, and more sustainable future for new business in our industry.
Because after all, if we don't measure it, we can't improve it. Everyone who completes the survey will be invited to the official launch event, receive a complimentary copy of the full report, and be entered into the prize draw to win a gift voucher.
We would love your voice to be a part of it and help make pitching great in 2026.
Click the link and have your say:
Thank you for supporting better pitching in 2026.
The Great Pitch Company Team.
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