𝐍𝐞𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐨𝐧𝐞 𝐟𝐚𝐜𝐭𝐨𝐫!

Winning new business isn’t about a single silver bullet. If your agency thinks success comes down to just cold calls, emails, or outbound marketing, you’re missing the bigger picture. New business success is a complex equation-one that requires careful attention to dozens of interrelated and weighted factors.

At The Great Pitch Company, we know that new business isn’t just the responsibility of one person or department. It’s the result of a well-rounded strategy that influences every touchpoint-from leadership to agency morale, from creative reputation to industry profile.

The Key Factors That Drive New Business Success:

Factors Within Your Control:

These are the areas your agency leadership must own to build a strong foundation for winning pitches:

• Client Partner Retention – A great track record with existing clients is the best proof of success.

• Agency Morale – Happy teams create better work, and that energy is contagious in a pitch.

• Creative Reputation – Bold, standout work wins awards, and wins clients.

• Industry Presence – Are you regularly covered in trade media? Do opinion leaders talk about you?

• Leadership Profile – Prospects buy into people. Do your agency leaders have strong industry visibility?

• Brand Awareness – If your agency name doesn’t stand out in your local market, you’re starting from behind.

Factors Beyond Your Control:

Some challenges exist that agencies must navigate, but smart strategies can help mitigate their impact:

• Economic downturns

• Oversupplied/undersupplied markets

• Strength of competitor agencies

Success isn’t about one factor, it’s about understanding how these variables work together and maximising your influence over them.

At The Great Pitch Company, we help agencies decode this equation - identifying what works, what needs work, and how to build a winning new business strategy.

Want to sharpen your agency’s new business approach? Let’s talk.

#businessdevelopment #success #growth #newbusiness #pitching #agencies #thegreatpitchcompany