A Message from Marcus Brown: Thriving in Tough Times!
- Marcus Brown
- 6 days ago
- 1 min read
Greetings from Chicago, a city that knows resilience better than most.
As Marcus shares in this month’s video, agencies worldwide are asking one vital question: how do we win new business in an oversupplied, competitive, and uncertain market?
At The Great Pitch Company, we’ve helped agencies thrive through both the highs and the lows, and this month, Marcus breaks down his three essential recommendations for success:
1. Solve for your existing clients.
Growth doesn’t always mean new names. Often, the best opportunities sit right in front of you. Be creative in helping clients sell more, they’ll thank you with loyalty and longevity.
2. Don’t be desperate.
It’s tempting to pitch for anything that moves, especially when business feels tough. But smart agencies stay disciplined. With pitch costs running anywhere from 50,000 to 400,000 dollars, pounds or euros, qualifying carefully isn’t just strategic, it’s financial sense.
3. Stack the odds in your favour.
If you do pitch, go all in. Build an emotional connection, rehearse properly, and leave no stone unturned. The difference between “good” and “winning” is often less than a hair’s breadth.
“Just as marketers who continue to advertise during tough times outperform their competitors, the agencies that invest in smarter pitching now will come out stronger.” Marcus Elliott Brown.
We’re proud that every agency we partnered with last year achieved a 100% win rate, proof that process, preparation, and human connection pay off.
If you’d like to talk about how we can help you grow your client base or win your next must-win pitch, get in touch at marcus@thegreatpitchcompany.com.
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