In the latest Campaign Magazine article, our CEO Marcus Brown highlights the unsustainable pressure pitches place on agencies and talent.
🔴 42% of industry professionals have considered quitting due to pitch-related stress.
🔴 33% have thought about leaving advertising altogether.
We all know the pitch isn’t going anywhere—but that doesn’t mean we can’t do it better. So, how do we create a fairer, healthier, and more effective pitching process? Here are some key takeaways from the article:
· Understand the true cost – The UK lacks a comprehensive report on pitch costs, unlike the US. It’s time to change that.
· End free work & unpaid IP – Giving away creative ideas for nothing must stop. Agencies should demand fair compensation.
· Make pitch fees the norm – Markets like Germany and Italy already do this. The UK must follow suit.
· Strengthen the Pitch Positive Pledge – Awareness is high, but impact is low. It’s time for accountability.
· Flip the process – Pricing discussions first, creative work second. No more wasted resources.
· Prepare teams for the emotional toll – Pitching is high-stakes, and agencies must better support their people.
The Great Pitch Company is committed to fueling this debate and pushing for real change. Read Marcus’s full article in Campaign Magazine here:
What do you think—how can we improve the pitch process? Let’s start the conversation.
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