🎯Want to Hit Your New Business Targets? Start Here🎯

No Target, No Traction!

You can’t hit a target if no one knows what it is.

If you're serious about building a high-performing agency, sharing with your team your financial New Business goals isn’t optional, it’s essential. Transparency is the first step toward traction. And clarity gives people purpose.

At The Great Pitch Company, we believe the smartest metric to rally around is annualised income that’s the first 12 months of revenue from every win, regardless of when the work starts. It’s consistent, measurable, and future-focused.

Here’s why that matters:

• It drives focus: When everyone knows the number, they can work together to reach it.

• It creates culture: Shared goals foster accountability, energy, and a shared sense of mission.

• It boosts momentum: Tracking progress builds confidence and urgency.

But don’t stop there. Annualised income is a great indicator of performance, but actual income still pays the bills. The sooner you win, the sooner it hits the books. 

So go ahead:

📢 Publish your financial targets internally.

📈 Track them monthly and provide updates to your team.

🔥 Chase them relentlessly.

Want help defining or tracking your agency’s New Business targets? Let’s have that conversation.

#NewBusiness #AgencyGrowth #TheGreatPitchCompany #AnnualisedIncome #PitchSmart