Is Your New Business Phone Ringing? Here’s Why It Should Be.

𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗵𝗼𝗻𝗲 𝗿𝗶𝗻𝗴 𝗼𝗳 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗮𝗰𝗰𝗼𝗿𝗱?

Take a moment. Step into your New Business office.

Close your eyes.

Now listen.

What do you hear?

A steady hum of inbound opportunity?

Or the silence of a well-intentioned strategy not yet landing?

At The Great Pitch Company, we believe this question isn’t just poetic—it’s strategic.

The sound (or silence) of that phone tells you everything you need to know about the state of your New Business machine.

𝗧𝗵𝗲 𝗦𝗼𝘂𝗻𝗱 𝗼𝗳 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 = 𝗧𝗵𝗲 𝗡𝗲𝗲𝗱 𝗳𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

If the phone isn’t ringing, it’s a red flag, but also an opportunity.

It means your agency might be great at the work, but not yet great at being found.

Reputation, relevance, and reach are the engines of unsolicited opportunity.

When a brand is compelled to call you—unprompted—it’s because your work speaks louder than any outbound pitch.

And if the phone is silent, it’s time to ask:

• Are you showing up where it matters?

• Do prospects know what you stand for?

• Are you visible, valuable and vocally positioned in the market?

𝗧𝗵𝗲 𝗥𝗶𝗻𝗴 𝗠𝗲𝗮𝗻𝘀 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀

Now what if the phone is ringing?

Congratulations. You’re visible. You’re relevant.

But the job doesn’t end there.

A ringing phone without conversion is like a fishing rod without a hook.

Every missed opportunity is not just lost revenue—it's lost learning.

So we ask:

• Are you tracking conversion ratios?

• Do you understand why you win—and why you don’t?

• Are your first conversations structured to convert interest into action?

𝗧𝘄𝗼 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗼𝗮𝗱𝗺𝗮𝗽:

1. Are you being found for the right reasons?

If not, it’s time to revisit how your agency is perceived. 

2. Are you converting inbound into income?

If not, build the processes, talent, and training to do so. 

At The Great Pitch Company, we help agencies create reputations that generate calls and build systems that convert them.

If you’re tired of silence, or frustrated by fruitless first calls, let’s talk.

Because New Business shouldn’t be left to chance and the ringing phone is only the beginning.

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.

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