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🗣How Many Agencies Should Make It To a Final Pitch? 📣

Writer: Felix Cardenas
Felix Cardenas
Oct 5
1 min read

Updated: 5 days ago


At The Great Pitch Company, our view is clear: three should be the limit.


Pitching requires a significant investment of time, money and people. By the final stage, agencies deserve a meaningful chance of winning and clients should have done the work to narrow the field.


As our CEO Marcus Elliott Brown tells Campaign: “Pitching is a form of corporate gambling.”


With the human and financial cost of pitching under increasing scrutiny, creating fairer and more sustainable pitch processes matters more than ever.


Great perspectives from Ed Palmer, Nicky Bullard, Kim James and Nagmeh Taheri too.


Thanks to Campaign for opening up the conversation.


👉 Worth a read:


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