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  • Writer's pictureMarcus Brown

Checklist Day ✅✅✅

Who knew there was such a thing as Checklist Day? But Business Development people just love a checklist, so we thought we would go along with the idea.


Below is a mini checklist of some of the most important considerations when it comes to a new business meeting.


Pitch Preparation Checklist:


1-Know Your Audience:

Research and understand the background, interests, and needs of who you are pitching to – both the individuals and the company. Put yourself in their shoes.


2.- Define your Pitch Proposition:

This is not the answer to their brief. But the reason they should choose your agency rather than anyone else. We call it ‘fifty words to woo your lover’.


3.- Get the outside world in.

Go out and do some innovative research that will ensure you understand the client’s target audience better than anyone else.


4.-Craft a Compelling Story:

Bring your approach to life using micro and macro storytelling techniques. For example, don’t just report what the outcome of your research, tell the story of the research process.


5.-Rehearse:

Rehearse your pitch multiple times using a Pitch Doctor. Rehearsal can turn an average pitch into a good pitch. And good pitch into a GREAT and winning pitch. (and double check the technology of course!).


Happy Checklist Day. (...whatever next!)😁



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