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Writer's pictureMarcus Brown

Mastering the pitch: Business development courses to drive new business wins

Updated: Oct 22

New business is of the highest importance for agencies, why you may ask? Because winning new business can make or break an agency’s future, if new business isn’t coming in, then that agency is headed for failure; it’s a no-brainer really, so honing your pitch skills isn’t just a nice-to-have—it’s an absolute necessity. 


Whether you’re an account manager or part of the C-suite, being a standout in the world of new business pitches requires continual growth and sharpening of skills. That’s where business development courses can be the game changer.


At The Great Pitch Company, we understand that new business success isn't just about the creative ideas you bring to the table. It's about how well you communicate, engage, and resonate with prospective clients. Business development courses are designed to help agencies transform their good teams into great ones, preparing them to win pitches and, ultimately, new clients.


Why business development training matters

Pitching for new business is a complex, high-stakes process. While you may already have great work to showcase, winning a pitch requires far more than a portfolio presentation. Building an emotional connection, demonstrating a clear understanding of the client's challenges, and showcasing a well-organised, confident team is vital. This is where business development courses for your pitching come into play.


These training courses for business development focus on practical skills such as structuring a compelling pitch narrative, improving team dynamics, and mastering the art of emotional persuasion. With these skills in hand, your agency stands a much better chance of turning pitch opportunities into long-term client relationships.


The benefits of business development courses for agencies

  1. Refining your pitch strategy - Crafting a winning pitch goes beyond responding to a brief. It’s about creating a strategy that showcases your agency’s unique capabilities while addressing the client’s needs. Our business development courses focus on sharpening your strategic thinking so that your pitch aligns with what clients are truly looking for. Knowing how to identify that “one thing” that will make your agency stand out can be the key to winning.

  2. Building confidence through rehearsals - One of the most common pitfalls agencies face is underestimating the power of rehearsing. Business development courses at The Great Pitch Company place a strong emphasis on Rigorous Rehearsal©. This means going beyond last-minute walk-throughs and ensuring that every team member knows their role, feels comfortable in their delivery, and can handle Q&A sessions with confidence. Pitching is a performance, and like any performance, preparation is everything.

  3. Mastering team dynamics - Winning a pitch isn’t just about individual brilliance; it’s about team chemistry. Clients want to see a team that works seamlessly together. Our training courses for business development focus on improving how your team collaborates, ensuring that every pitch presenter shines and that the group dynamic reflects a cohesive, well-organised unit. We coach teams to highlight each individual’s strengths while maintaining a unified front.

  4. Emotional persuasion - Emotional connection often wins the day in a pitch. Facts and figures may support your case, but it’s how you make your prospective clients feel that can tip the balance in your favour. Business development courses help teams understand how to engage clients on a deeper emotional level. From body language to tone of voice, we cover the non-verbal communication techniques that influence decision-making and help you become more persuasive.

  5. Learning from case studies - In our training sessions, agencies have the chance to work through case studies that simulate real-world pitch scenarios. By analysing successful (and not-so-successful) pitches, teams can learn what works and, just as importantly, what doesn’t. This hands-on experience allows your team to fine-tune their approach in a way that theory alone can’t.


Tailored training courses for business development success

At The Great Pitch Company, we don’t believe in a one-size-fits-all approach. Our business development courses are tailored to your agency’s specific needs, whether you’re focused on winning a live pitch or improving your overall business development strategies for the future. 


We work closely with your team to identify areas for improvement and craft bespoke training that equips you with the tools to succeed in today’s fiercely competitive environment.


Some of our most popular training programmes include:

  • Pitch bootcamp: A comprehensive two-day course designed to equip teams with all the tools they need to win live pitches.

  • How to win the re-pitch: Focused on the specific challenges of retaining existing clients and winning re-pitch opportunities.

  • Rigorous Rehearsal: This training helps agencies understand how to rehearse pitches effectively, ensuring every team member is prepared to deliver their best performance.


Each of these training courses for business development focuses on real-world application, combining instruction, role-play, and feedback to ensure your team leaves with a clear plan for success.


Continuous development for long-term success

Winning one pitch is great, but sustaining long-term business development success requires ongoing learning and adaptation. This is why our business development courses not only help agencies win now but also set them up for future victories. Our motto is “Great Now, Great Forever”. 


We offer long-term training solutions designed to build your agency’s capability from within, ensuring that your team is always pitch-ready and able to adapt to new challenges.


Whether you’re looking to win a high-stakes pitch tomorrow or improve your overall approach to business development, investing in tailored business development courses is a sure way to enhance your team’s performance and boost your chances of success.


Final thoughts

Great pitches aren’t just created in the moment—they are the result of preparation, collaboration, and insight. With the right training, your team can turn potential opportunities into tangible wins. 


So, is your team ready to take the next step? Our business development courses are here to ensure you’re prepared to master every pitch you face, from strategy to execution.


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