AI might fake a smile, but it can’t fake you!
- Felix Cardenas
- Apr 24
- 1 min read

The essence of what truly connects us — character — remains a distinctly human advantage. While AI can replicate appearance and even emotional cues, it cannot possess ethos, the moral and emotional integrity that defines our presence and makes us persuasive.
Drawing on Aristotle’s classic appeals — Logos (logic), Pathos (emotion), and Ethos (character) — this article reminds us that while AI may excel at logic and mimic emotion, only humans can project genuine character. And it’s ethos that wins trust.
We loved this reflection on ethos — the power of character — in a world full of synthetic avatars and AI-generated faces.
While AI might win on logic and mimic emotion, real human connection still belongs to us. And when it comes to pitching, that connection is everything.
Our advice? Rehearse. Not to become perfect, but to show up as your best, most human self -the one clients trust.
Check out Michael’s Parker’s new book “Once More With Feeling” for more on this — and if you want to rehearse with purpose, talk to us about Rigorous Rehearsal© at The Great Pitch Company.
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