AI can tick all the boxes, but it can’t win the room 💡
- Felix Cardenas

- Sep 3, 2025
- 1 min read

Our Pitch Guru, Michael Parker, asks: Has AI changed the fundamental dynamic of the competitive pitch?
The answer: Not entirely.
AI raises the game on the rational side of persuasion, facts, data, strategy. But winning pitches have always depended on something AI can’t replicate: human emotion and memorability.
Because when clients sit down days later to decide, the pitch that wins is the one that’s remembered.
So, what makes your presentation unforgettable?
✨ A compelling story
✨ A repeatable phrase
✨ An astounding visual
✨ A moment of theatre
✨ Audience participation
✨ Or best of all, a simple, powerful idea
At The Great Pitch Company, we know that while AI is a tool, human creativity and connection remain the differentiator.
As Michael says: tick the rational boxes, but win with emotion.







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