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AI can tick all the boxes, but it can’t win the room 💡

  • Writer: Felix Cardenas
    Felix Cardenas
  • Sep 3, 2025
  • 1 min read

Our Pitch Guru, Michael Parker, asks: Has AI changed the fundamental dynamic of the competitive pitch?


The answer: Not entirely.


AI raises the game on the rational side of persuasion, facts, data, strategy. But winning pitches have always depended on something AI can’t replicate: human emotion and memorability.


Because when clients sit down days later to decide, the pitch that wins is the one that’s remembered.


So, what makes your presentation unforgettable?

✨ A compelling story

✨ A repeatable phrase

✨ An astounding visual

✨ A moment of theatre

✨ Audience participation

✨ Or best of all, a simple, powerful idea


At The Great Pitch Company, we know that while AI is a tool, human creativity and connection remain the differentiator.


As Michael says: tick the rational boxes, but win with emotion.


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