How to nail the ‘about me’ slide in your pitch deck

Every agency or consultancy knows how much first impressions count. The ‘about me’ slide in your pitch deck is often the moment your prospective client decides whether they want to work with you. It’s your chance to show not just your expertise, but your personality and credibility: who you are and why you’re the right partner for their business.

Why the ‘about me’ slide matters

Your story gives the numbers meaning. Clients might like your strategy or creative, but they’ll ultimately choose the people they believe can deliver. A strong ‘about me’ slide builds trust early and turns a functional presentation into a human connection.

Pitch guru Michael Parker reminds us that winning a pitch is about people buying people, not just the product. Chemistry and confidence matter as much as your metrics. That means the ‘about us’ slide isn’t a biography, but your credibility distilled into a few compelling sentences that make your audience believe you can execute.

1. Start with your relevance, not your résumé

Many teams make the mistake of turning the ‘about me’ slide into a résumé. Clients don’t need a full career history. Instead, they need to understand why your background makes you uniquely suited to solve their problem.

Instead of listing past employers or degrees, explain why you care about the challenge in front of you. What perspective do you bring that gives your client confidence? Link your experience to their goals. Your aim is to create a bridge between your story and their brief.

As Parker highlights in The Chemistry Booklet, chemistry is about bonding: showing personality, curiosity, and shared values. Clients are assessing whether they’ll enjoy working with you, not just whether you can do the job.

2. Show credibility through lived experience

Founders who succeed in pitching don’t just tell stories. They prove them. Prospects respond best when your “why” is rooted in something real. 

If you’re pitching for a retail account, talk about how you’ve spent time in stores, analysed shopper behaviour, or worked on similar challenges. If you’re a tech partner, explain how your experience with fast-moving clients has shaped how you work. 

The goal is to create emotional logic: investors should feel that your insight could only come from lived experience.

For example, Brian Chesky didn’t just say “I started Airbnb”; he showed how personal frustration with hotel prices sparked a scalable idea. That moment of authenticity humanized him and set the tone for how investors perceived the opportunity.

When you build your slide, focus on what you’ve learned rather than what you’ve done. The nuance shows maturity, something investors watch closely.

3. Keep it visual and human

The ‘about me’ slide should feel like a face-to-face introduction, not a report. 

Use one strong photo that feels natural, not corporate. Add a short line underneath that captures your angle in a few words, such as “Strategist with a passion for brand clarity” or “Creative who loves simplifying complex ideas.”

From there, summarise who you are in two or three sentences that reveal motivation, belief, and personality.

Think about rhythm and readability. Parker emphasizes that performance is shaped by delivery; how you come across matters more than what you say. That same principle applies visually: your slide should look easy to follow and confident without clutter.

Avoid text-heavy slides or long bullet lists. Simplicity signals clarity. Investors don’t want to decode your slide; they want to get you.

4. Anchor it in your mission

A strong ‘about me’ slide doesn’t stand alone. It ties directly to your business narrative. Your background should feel like the natural foundation of your company’s mission.

If you’ve built your company around solving a recurring problem, say so. If you’ve evolved because of lessons from past projects, link that growth to how you’ll approach the new one. Clients want to see continuity, that the same principles guiding your story will guide their success, too.

Founders often underestimate how this continuity shapes investor perception. A disconnected ‘about me’ slide can make the rest of the deck feel disjointed. A well-linked one makes every following slide easier to believe.

5. Practice your delivery

In a live pitch, your ‘about me’ slide is a performance cue. It sets the tone for everything that follows. Pitch rehearsal transforms nerves into confidence, helping you project conviction and warmth rather than anxiety.

Rehearse your introduction until it feels conversational. Avoid memorization; instead, internalize the flow so it feels natural and engaging. Try presenting it to someone unfamiliar with your business and ask what stood out. If they remember your motivation more than your metrics, you’ve nailed it.

Your delivery should show energy without overselling. Investors respect enthusiasm but reject overacting. As Parker notes, “Energy: it’s 75% of the job. If you haven’t got it, be nice”.

6. Build chemistry intentionally

Your ‘about me’ slide is also your chemistry test. The tone, words, and visuals all signal how you’ll show up. It signals how you collaborate, how you listen, and how you make clients feel.

This is where your human side counts. Don’t be afraid to include a brief anecdote that reveals personality or resilience. Something simple and authentic, not performative.

For example: “I learned early on that good ideas don’t survive bad communication. That’s why clarity is always my first priority.”

It’s short, it’s human, and it helps the client picture you as a person, not a presenter.

Common pitfalls to avoid

Even experienced teams get this wrong. When you’re too close to your own story, it’s easy to overexplain or focus on the wrong things. The best slides are disciplined, simple, and human.

1. Overcrowding the slide. Keep it clean. No client wants to read paragraphs of text.

2. Focusing on the company, not yourself. This slide is about who you are as the driver of the vision.

3. Sounding rehearsed but robotic. Rehearse, but don’t lose the spontaneity that makes you human.

4. Ignoring chemistry. Even in virtual settings, your tone and visual presence can signal warmth and openness.

Every great pitch blends logic, emotion, and chemistry. The ‘about me’ slide sits right at that intersection.

Final thoughts

When done right, your ‘about me’ slide becomes the heartbeat of your pitch deck. It reassures clients that what they see in your deck matches who you are in the room: capable, credible, and easy to work with.

At Great Pitch Company, we help founders refine this slide into something that doesn’t just introduce them, but wins belief. Through structured rehearsal, live coaching, and chemistry-based storytelling, we train teams to perform with clarity and confidence across every pitch setting; whether in person, on Zoom, or on stage.

Need help crafting the perfect ‘about me’ slide? Get in touch today and make your next pitch the one that lands.