𝗙𝗼𝗰𝘂𝘀 𝘁𝗼 𝗪𝗶𝗻: 𝗛𝗼𝘄 𝘁𝗼 𝗡𝗮𝗿𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗟𝗶𝘀𝘁 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁!

In the race for new business, ambition is vital, but without focus, ambition becomes waste.

Too many agencies fall into the trap of chasing too many prospects. Scattering resources, and leading to a pipeline that never quite delivers. At The Great Pitch Company, we know from experience: if you’re chasing everyone, you’re really chasing no one.

That’s why the smartest agencies decide on clear criteria to build, and, their prospect list.

𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗪𝗶𝗹𝗹 𝗕𝗲:

 • In a growing industry or sector

 • A true creative or business opportunity

 • A big spender, with the right level of investment for your agency

 • Vulnerable or accessible to change 

 • Free from significant conflicts of interest

By applying these filters, your team channels its prospecting energy where it will make the most impact. No more spreading resources too thin. A focused prospect plan with greater chance of success. 

𝗕𝗲 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰. 𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗟𝗼𝗻𝗴 𝗚𝗮𝗺𝗲.

Not every win will come in one big swoop. Sometimes the best approach is the “Trojan Horse”: get your foot in the door with a small piece of the business. Deliver brilliantly, and more opportunities will follow.

This isn’t about lowering ambition, it’s about building momentum. The agencies that grow consistently don’t gamble everything on the “all-or-nothing” pitch. They build trust, prove their value, and expand their share.

At The Great Pitch Company, we help agencies design smarter pursuit strategies that turn ambition into wins. That means:

 • Defining clear criteria for target prospects

 • Prioritising opportunities that play to your strengths

 • Building entry points that lead to long-term client partnerships

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝗙𝗼𝗰𝘂𝘀 𝘄𝗶𝗻𝘀. 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘄𝗶𝗻𝘀. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝘄𝗶𝗻𝘀.

#NewBusiness#AgencyGrowth #PitchToWin #BusinessDevelopment #SmartProspecting