"𝐍𝐞𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲’𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬"

Too often, New Business is seen as the job of just one person - tucked away in a distant office, working in isolation. While it might feel heroic to be the lone crusader, winning pitches and claiming the credit, the reality is that New Business is a team sport.

Prospective clients aren’t just looking for a brilliant individual; they’re looking for a cohesive, dynamic, and engaged team. Agencies that think, act, and win together are the ones that succeed. In contrast, those that treat New Business as a separate function, detached from the agency’s core mission, will struggle to thrive.

New Business isn’t a department, It’s a mindset. When the entire agency is engaged in the pursuit of new opportunities, success isn’t just possible-it’s inevitable.

Let’s make New Business everyone’s business.

Hope these tips help. Let me know what you think.  

P.S. For more information about our company visit: The Great Pitch Company. 

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