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Adopt the Canal System: Turning Possibilities into Wins!

  • Writer: Marcus Brown
    Marcus Brown
  • Oct 15
  • 1 min read
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Winning new business can feel like pushing water uphill. That’s why at The Great Pitch Company, we use the Canal System, a proven framework that breaks prospecting into clear, manageable stages:


👉 Target → Contact → Potential → Win


It transforms vague possibilities into real probabilities by ensuring every lead moves forward. Momentum is everything, whether it’s liking a post on LinkedIn or pitching a bold new idea, no lead should stagnate.


Why it works:


✅ Clear process

✅ Consistent follow-up

✅ Progress you can track

✅ Sustainable wins


This is how agencies move from hope and “happy accidents” to building reliable pipelines that deliver results.


At The Great Pitch Company, we help agencies succeed through:


• Great Now – pitch consultancy & coaching

• Great Forever – embedding culture, process & training


The results speak for themselves: 100% pitch win rate for clients in 2024.


Stop pushing water uphill. Start building a current of consistent wins.



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