Adopt the Canal System: Turning Possibilities into Wins!
- Marcus Brown

- Oct 15
- 1 min read

Winning new business can feel like pushing water uphill. That’s why at The Great Pitch Company, we use the Canal System, a proven framework that breaks prospecting into clear, manageable stages:
👉 Target → Contact → Potential → Win
It transforms vague possibilities into real probabilities by ensuring every lead moves forward. Momentum is everything, whether it’s liking a post on LinkedIn or pitching a bold new idea, no lead should stagnate.
Why it works:
✅ Clear process
✅ Consistent follow-up
✅ Progress you can track
✅ Sustainable wins
This is how agencies move from hope and “happy accidents” to building reliable pipelines that deliver results.
At The Great Pitch Company, we help agencies succeed through:
• Great Now – pitch consultancy & coaching
• Great Forever – embedding culture, process & training
The results speak for themselves: 100% pitch win rate for clients in 2024.
Stop pushing water uphill. Start building a current of consistent wins.







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