What better a day on Velentine's Day to remind ourselves 'to love the ones you're with'!
And whilst Valentine's Day is principally about our gorgeous loved ones, the message can be just as pertinent in a business setting.
Because, whilst seducing new clients and getting them to fall in love with your agency can be extremely rewarding, it's your current clients who should be your number one new business priority.
Why? For several reasons, from they are the ones paying the bills; to winning more business is easier than winning brand new business. And after all, no new prospect wants to join an agency that is losing all its existing clients.
So take today, to think about how you can retain and grow your existing client base through loving the ones you are with!
